Question types 5: Open-ended questions
These questions take the form of a question and an empty text field in which the respondent writes their answer either with text or numbers. There is no need to invent and create answer options to open-ended questions, which makes it very easy to create the entire questionnaire.
|Captures the respondent’s true opinion about the question||Complicated to process the results|
|Perfect for questions where it’s difficult to formulate answer options||Interpreting the answers correctly|
|The respondent’s deeper reflection on the question||The quality of the answers depends on the respondent’s
|Collecting original opinions and thoughts|
|Easy to create the questions|
These are the most common types of open-ended questions:
- Classical text question
- Matrix with text inputs
- Test with unfinished sentences
1. Classical text question
A simple type of question created by writing the question text and adding an empty text field for a text answer.
This question is used very often, especially when you need to obtain unbiased information that could be otherwise influenced by offering answer options (as in closed-ended questions). It is traditionally used in cases when you want to know the respondent’s true opinion or get more detailed information to a closed-ended question. A beautiful example here is the so-called Net promoter score® (read the inspirational series about it), which is almost always supplemented by the open-ended question, in which people can explain their evaluation.
2. Battery of questions
Also known as Matrix with Text inputs. This type of question excels in the ability to combine multiple questions into one while inserting the respondent’s own text in each answer field.
3. Test with unfinished sentences
The test of unfinished sentences is a mutation of a text question. The same or very similar criteria apply to it as to the classical text question. You can use it, for example, when creating a slogan, or when you need to get an original approach to a problem.
In the next part, we will focus on specifically focused questions.
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