Advertising Perception and Effectiveness Survey

Advertising Perception and Effectiveness Survey

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Need to measure the visibility or reach of promotional activities to better target potential customers? This advertising questionnaire template is the right choice.

The survey sample is ideal for

  • manufacturing companies,
  • business companies,
  • self-employed persons,
  • marketing agencies,
  • contracting authorities for production of advertisements.

The success of a product, in addition to its functions and utility itself, also depends on the emotions it evokes. Test how strong your messages are and how much they motivate to buy. How easy are they to identify? Do your customers understand them and can they remember them? What comes to their minds with the jingle or slogan that accompanies your products? Build an advertising campaign for a specific target group on relevant data obtained from the Survio advertising perception questionnaire.

The questionnaire template can be fully edited. Survio will process your answers into well-arranged tables and graphs.

Advertising perception and effectiveness questionnaire template

Dear Sir / Madam,

thank you for visiting us. By filling out this 5-10 minute survey, you will help us obtain the very best results.

1. How familiar are you with "product"?

  • I use it daily
  • Purchased it couple of times
  • Generally aware of a product
  • I was not aware of such a product

2. How well do you remember "name-of-advertisement"?

  • Remember it well
  • Remember company and product but not the ad
  • Remember only company
  • Remember only product
  • Don't remember the ad at all

3. How do you rate the ad motivating power?

4. Please select one of the following concepts / feelings that you think is most closely associated with the ad:

  • Achievement and success
  • Living an active and full life
  • Making smart choices
  • Freedom to be one's self
  • Being accepted by others
  • Caring for others
  • Being young at heart and in appearance
  • Personal security
  • Making a better world
  • Living a comfortable life
  • Feeling healthy
  • Having life power

5. What are some impressions that you take away from the ad?

6. How would you more likely describe the ad?

  • Active
  • Attention-getting
  • Boring
  • Cheerful
  • Clever
  • Creative
  • Emotional
  • Energetic
  • Genuine
  • Honest
  • Humorous
  • Irritating
  • Memorable
  • Meaningful
  • Natural
  • Pleasant
  • Satisfying
  • Sincere
  • Strong
  • Smart
  • Unique

7. How would you rate the ad compared with others of the same kind you have seen?

  • Much better
  • Somewhat better
  • About the same
  • Somewhat worse
  • Much worse

8. What do you think is the main message of this ad?

Other than trying to get you to buy the product or service.

500

9. Rate how descriptive the following statements are of you:

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

It is important to me to be treated well

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I have somewhat old-fashioned tastes

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I like my clothes to look up to date

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I never have enough time to shop

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I think I am a little bit wild

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I think shopping is fun

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I often buy things on impulse

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I have lots of leisure time

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I think I am a smart shopper

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I feel I get a raw deal out of life

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I prefer stores where prices are always low

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I never seem to have enough money

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I regularly read the newspaper

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

I have more money now than last year

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

When I shop, I just want to get it over with

  • Very descriptive
  • Descriptive
  • Neutral
  • Not descriptive
  • Not descriptive at all

10. What do you like most (least) about this ad?

500

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