Post-purchase satisfaction questionnaire template

Dear customer👋

Your opinion matters to us. Please take 5 minutes to give us your feedback which will help us improve our store and quality of services and make sure you're always left with a positive shopping experience.

We truly appreciate your insight and your time.

Important: Questions 11 - 15 serve to further identify your customers. If not needed for a more detailed insight, feel free to remove them.

1. Overall, how satisfied were you with the purchase you made in our store?

(1 star = minimum satisfaction / 5 stars = maximum satisfaction)

2. What motivated you to make a purchase in our store?

Select one answer

  • Discounted products
  • Attractive products
  • Wide product selection
  • Previous experience
  • Reference from a friend
  • Promotion flyers
  • Vouchers
  • Loyalty cards
  • In-app events

3. How satisfied are you with the following aspects of the purchase?

Select one answer in each row

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

In-store design

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Store navigation

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Store cleanness

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

The range of products on offer

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Product information availability

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Opportunity to test/try the product

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Offer of additional services

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Pricing

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Staff experience

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

Staff behavior

  • Very satisfied
  • Rather satisfied
  • Undecided
  • Rather dissatisfied
  • Very dissatisfied

4. Award points on a scale 1 - 5 to assess attitude of our staff.

(1 point = disappointed / 5 points = impressed)

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Professional

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Communicative

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Friendly

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Attentive

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Creative

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Patient

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Knowledgeable

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

Empathetic

  • 1 point
  • 2 points
  • 3 points
  • 4 points
  • 5 points

5. Based on your latest experience, will you be interested in visiting our store again?

Select one answer

  • Yes
  • Maybe
  • No
  • Can't tell

6. What other items would you consider purchasing in our store?

Select all that apply.

  • New items on offer.
  • Similar items to the ones already purchased.
  • Complementary items.
  • Different sizes, colors, variations of the items already purchased.
  • Further brands of the items already purchased.

7. Which of the following statements best describes you?

Select one answer

  • Choose...
    • Choose...
    • I visit your store every day.
    • I visit your store every week.
    • I visit your store every two weeks.
    • I visit your store once in a month.
    • I visit your store occasionally.
    • This was my first visit to your store.

8. Which channels do you find the most convenient to receive updates on special events in our store?

Order from the most convenient to the least.

  • Commercial (TV, radio, magazine)
  • Sales flyers
  • Website
  • Newsletters
  • Billboards
  • In-app information
  • Social networks (FB, YT, IG, Twitter etc.)

9. Is there anything that can make our store and services we provide any better?

All ideas and suggestions count.

500

10. How likely is it that you would recommend our store to your colleague or friend?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Not at all likely

Extremely likely

11. What is your gender?

Select one answer

  • Male
  • Female
  • Prefer not to say

12. What is your age?

Select one answer

  • Under 15
  • 15 - 20
  • 21 - 30
  • 31 - 35
  • 36 - 40
  • 41 - 50
  • Over 50
  • Prefer not to say

13. What is your highest education degree you've earned?

Select one answer

  • Less than high school degree
  • Apprenticeship certificate
  • High school degree or equivalent
  • Bachelor's degree
  • Master's degree
  • Doctoral degree

14. What is your employment status?

Select one answer

  • Choose...
    • Choose...
    • Employed (full-time)
    • Employed (part-time)
    • Unemployed
    • Self-employed
    • Student
    • Retired

15. Which income group does your household fall under?

Select one answer

  • Less than $20.000 / year
  • $20.000 - $30.000 / year
  • $31.000 - $40.000 / year
  • $41.000 - $50.000 / year
  • $51.000 - $60.000 / year
  • Over $60.000 / year
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🛒 Post-purchase satisfaction survey 🛒

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Do your customers leave your store happy and determined to come back to make another purchase? Ask them in a post-purchase satisfaction survey template.

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The survey sample is ideal for

  • senior store managers,
  • retailers and wholesalers,
  • company executives.

Discover what motivates your customers to choose your store and your products over your competition. Their replies will not only tell you about your unique selling points, but they will also uncover opportunities for improvement. Survio allows respondents to answer anonymously, which increases a chance of honest and relevant answers. Get the most out of customer feedback to drive your business forward and let your customers know that their opinions matter to you.

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