Use GET parameter feature to pass data you put in your survey link to your results. Additional data about respondents allow you to connect survey results to your services verticals, customer groups, place of purchase, country, etc. Survio enables to create as many custom variables as possible.
Let’s set an example:
You run a small business with two subsidiaries and plan to survey your employees on their satisfaction with company benefits. There's no need to create a segmentation question or even two separate surveys. The point is to collect and compare data from both subsidiaries within one survey. Here's a three-step advice of how to make it happen by means of a GET parameter: