- Design functional, easy and modern looking layout
- Create relevant, attractive and SEO friendly content
- Increase organic traffic of your website
- Suggest new directions for website expansion
Elevate your online presence and make your products / brand stand out in the digital world. Discover how a website evaluation survey can be utilized to draw attention and increase organic traffic through your website.
What's the "why" behind your survey?
Knowing what your customer base needs or expects gives you a competitive advantage. Drive new audiences to your website, introduce your products, prove its qualities and convince prospects to buy from you in the first place.
Depending on how you set up your survey, the feedback will also indicate:
- what visitors like about your website,
- what makes them stay there and explore more,
- what is to be improved,
- how likely they are to return to your website.
Measuring performance of individual pages within your website renders data on frequency of visits. A website evaluation survey enables you to detect leaks in a conversion funnel, refine pages with high exit rates, and revise underperforming pages as long as performance drops.
Give a thought to what your survey will look like - a prep stage
Set your mind to a questionnaire mode and write down ideas that help you determine the basic frame of your survey.
- Define a purpose - think about what information shall the survey provide. Will it be a satisfaction feedback? Do you need to identify the cause of poor performance of particular pages? Are you looking for inspiration to publish new topics that resonate among the public? Set the direction and follow the course.
- Set a clear structure / select relevant questions - outline a structure that will guide respondents through your survey like a hot knife through butter. Make sure the sequence of questions is logical and there’s no need to surmise or deduce. The briefer and clearer your survey gets, the less likely will respondents leave it unfinished.
- Choose proper form and survey placement - what form should your survey have? Where and when to display it, so that it doesn’t feel intrusive? Picture your respondents browsing through your website and you will get a clue.
Facilitate the answering - question types and formulations
Questions are the key to responses. A well thought question together with properly selected question type prevent respondent’s confusion and skewed answers, which would make the entire survey go in vain. If you strive to get to-the-point feedback, you should
- phrase your questions well - use simple and easy to understand language. Short and lucid questions that don’t require a university degree to unriddle, contribute to a higher response rate,
- select proper question types - varying questions will keep your survey engaging and you will get a solid bedrock for effective evaluation and relevant results to work with.
Feel free to browse through a catalogue of question types that you have at your disposal in Survio. We also recommend getting familiar with close-ended questions and the way to apply them correctly.
Encourage visitors to give you honest answers and don’t be afraid of negative feedback. Open criticism is better than shallow acclaim or no feedback at all. Focus on objective arguments, find the cause and take action. It’s a value that you and consequently your visitors will benefit from.
Tip: save some space for open-ended questions, ie. questions where respondents are supposed to use their own words to express their opinion. Responses usually have to be evaluated manually but may nudge you with new ideas and get your wheels of inspiration in motion.
Find efficient distribution channels for response collection
Survio is a versatile survey platform that not only enables you to create professional questionnaires without any deeper knowledge of what research is about, but it also allows response collection in multiple ways, such as:
- Pop-over widget is a nifty tab attached to the side of a web page. Give it a nice headline (eg. Tell us what you think or Your opinions matter to us etc.) and invite visitors to share their insights. The survey can be filled out directly in an interactive bubble that unfolds after the tab is clicked.
- Pop-up window with the survey can be triggered above content of selected web pages. Have you identified pages where visitors leave your website? Don’t hesitate and ask for the reasons.
- Via Iframe, surveys become an integral part of your website. If you are looking for inspiration regarding new topics to cover on your website, a survey embedded in an iframe on your homepage will stand out a mile and encourage visitors to leave their ideas. It is also possible to create and share social media posts with survey links directly in Survio.
- It is also possible to create and share social media posts with survey links directly in Survio. Activate premium services and unlock full customization of the posts. Create designs that match your corporate identity and make your surveys recognizable at first sight.
Survio has sophisticated analytical capabilities that automatically process and evaluate collected data in real time. You can set up your own views (summary results vs. individual answers) or create filters as to which aspects you want to monitor.
If you utilize statistical overviews, simply generate reports in the most common formats (PDF, DOCX, PPTX, XLSX, CSV or Google Sheets). It’s easy, it’s quick and it’s ready-made.
Tip: Don’t forget totest your survey before it goes live. Check it in the preview, click it in and out to make sure there are no inconsistencies, logical fails or grammatical errors.
What to do with results - evaluation and interpretation
After you’ve gathered sufficient data, it is necessary to decipher the message it holds. Confront your assumptions, conclude what shall change and how to proceed further. Let’s set some examples.
Visitors miss product details and tend to doubt whether the product is worth buying.
The description is there but poor navigation and complex website structure make it difficult to get to it.
Solution: Create a mind map of your website to see how many levels a visitor has to pass before they come across given information. Simplify the structure, reduce the categories, use straightforward terminology and your visitors won’t get lost.
You took first-rate product pictures, attached price tags but did forget to add information on specifications of your products.
Solution: Write good, SEO optimized texts that describe your products. Add feature lists, comparisons, reviews, highlight added values and don’t forget about related accessories.
Tip: surveys can well serve as public opinion polls, eg. “Vote for the best product”. What a great chance to present your portfolio and let visitors decide. Those who buy the product and have also taken part in the survey will get a discount voucher for the next purchase.
You produce a lot of online content but your website doesn’t get the visit rate you would hope for.
Monitor the traffic that passes through your website and detect pages with high exit rates.
Solution: embed a survey in the underperforming pages. Find out which topics your audience is interested in. Create a series of articles having the topics as a common denominator.
Tip: always take SEO optimization into account. Search for appropriate keywords in advance and spray them in your articles, headlines and metadata included.
Let’s sum up before you hit the survey road
Building a successful website is not an easy task. It virtually is a living organism that needs to be nurtured, well fed and taken care of. Always remember what attributes your website should have that rank as “must-have” and “nice-to-have”. Above all, focus on:
- number of visits - monitor performance of individual pages, track where visitors come from and where they leave,
- <clear structure and navigation - don’t let your visitors get lost on your website, keep all essential information easily accessible, hand it to your visitors on a silver plate,
- information availability - make sure to provide as much relevant information related to your business as possible,
- attractive design - content and design go hand in hand, be creative but not at the expense of clarity and accuracy, don’t neglect the term “user-friendly”.
From a technical point of view, it is advisable to consider loading speed and cross device accessibility / responsiveness.
Think about your website as an online showcase of your products or services. Give your visitors reasons to come back and become promoters of your brand. If this article prompted you to think about having your website evaluated, feel free to use our website evaluation survey template to get started smoothly. Survio also offers a questionnaire template to e-shop evaluation. If you feel like getting feedback on your online store, be our guest.
Tip: use positive and praiseful responses as referrals. Publish it in a reference section on your website and support promotion of products with real-life experience from satisfied customers.